Mr. Agim Emurlai, the General Manager and Founder of Mebel Dizajn, has been named Manager of the Month. Read the full interview to learn more about this innovative company, which has achieved remarkable success in the European market.


First, tell us a little about yourself, your idea for the furniture company, and how it all began.

Mebel Dizajn is an innovative, technologically advanced furniture production company that stands out for its direct approach to planning, project execution, and implementation in every home. It was born from my idea and desire in 1999. Since then, we have kept pace with the latest trends, innovations, and advancements, offering clients unique, tailor-made solutions. Every product is produced and customized according to individual wishes, resulting in exceptional designs that are not just luxurious but essential for your home.

What is the vision of Mebel Dizajn?

From the very beginning, we’ve protected our uniqueness, which lies in achieving perfection—not only in aesthetic beauty but also in quality, for which we provide a guarantee. For me and my team, the client's satisfaction and their joy upon seeing the final result are invaluable. That’s why Mebel Dizajn strives for nothing less than perfection. Just as your home reflects your life, our work and results speak of our quality, which has consistently left a trail of satisfied clients.

As part of the new factory built in 2011, with an area of 2,600 m², buyers can also visit the 450 m² showroom, where part of your range of kitchens, bedrooms, and children’s rooms is displayed.

Yes, the showroom is a dynamic space that evolves with each new product. It’s where we test new designs and technical innovations. The furniture pieces are displayed on the first and second floors, welcoming all interested visitors. Fashion and trends are constantly shifting, and our showroom allows visitors to witness firsthand the variety of production methods, mechanisms, and the extensive range of materials we offer.

Who is behind the completed projects? What profiles make up your expert team?

Our projects are brought to life by my expert team under my leadership. It includes experienced professionals from various fields: design, interior installation, administration, and management, as well as skilled operators of CNC machines and other production equipment. A total of 30 employees contribute to each piece of furniture. The architectural plans, conceptual projects, and showroom designs are the work of our architect. Starting this year, my daughter, who is completing her master’s degree in architecture in Skopje, will join the team. Mebel Dizajn continues to grow as a family business, enriched by fresh ideas and new experiences.

Which brands or partners do you collaborate with?

We have long-term partnerships with brands like Kronospan, Egger, Kaindl, Kastamonu, Blum, Hettich, GTV, and many others.

Over the past nine years, Mebel Dizajn has expanded its achievements beyond the borders of the Republic of Macedonia, specifically to the Netherlands and Belgium. Can you share more about this?
Yes, we’ve been involved in the complete interior furnishing of hotels and hotel rooms in these countries. Some of our completed projects can be seen on our website, www.mebeldizajn.com. It’s a different world of ideas and trends, offering exclusive furniture that leaves no one indifferent. We collaborate with several architectural studios there, and in recent years, our production has focused more on international markets than the domestic one.

Furniture showrooms are no longer just sales outlets. They’re much more than that. What does Mebel Dizajn offer in this area?

Exactly. This is part of our factory’s policy: enhancing specific requests with additional ideas or advice to ensure not only effectiveness but also long-term functionality. Our expert team is always available to assist future buyers with interior decoration from a broader perspective, ensuring consistency in design and harmony in the overall interior.

How do you determine the offerings in your showrooms, and how much are you guided by consumer wishes?

With the rise of internet access and social media, we’ve noticed a shift. Today, compared to the past, many design requests are inspired by ideas found online. Consumers are more informed and have specific visions...